Opportunity

The Marketing Automation Lead will partner with our Health Services team to develop and execute lifecycle journeys and campaign activities.  This is a full-time permanent position based out of our Brisbane site at Dutton Park. Leukaemia Foundation adopts a hybrid working model, therefore if you have a suitable home workstation you will have the flexibility to work from home two days a week.

We will trust you to:

• Partner with our Health Services team to understand how marketing automation will bring their strategy and experience to life by developing and maintain a 6–12-month plan of activity based on key priorities and identifying system enhancements that support and enable the achievement of lifecycle and campaign plans.
• Partner with the Health Services experience team to help define the experience strategy as well as drive utilisation of the new digital services and consider the role various channels can play to bring the campaign or journey to life.
• Provide guidance on best practice email and SMS strategies to drive engagement and deliver on core outcomes and inform experience strategy development.
• Bring campaigns to life including but not limited to subject heading lines, eDM structure, CTAs and other campaign elements. 
• Build the campaign journey within Salesforce Marketing Cloud and ensure effective and robust testing prior to deployment.
• Monitor the performance of campaign activity to drive optimisation decisions.
• Partner with analytics to develop campaign reporting to measure performance of lifecycle journeys and Health services campaign activity.
• Review performance and identify opportunities to improve and enhance campaign and journey activity.
• Share insights, performance activity and provide recommendations for optimisation of activity.
• Actively monitor product enhancements on the Salesforce platform and seek to identify how to leverage new features to improve campaign performance.
• Act as a SME on the Salesforce Marketing Cloud platform and in particular Journey Builder – providing advice and guidance for what is possible

Does this sound like you:

Essential

• Relevant tertiary qualifications plus a minimum of 3 years’ experience in lifecycle marketing role
• Strong working knowledge and expertise of email marketing best practice
• Strong attention to detail
• Demonstrable ability to work cross-functionally and partner with other teams to drive and deliver key outcomes
• Knowledge and experience leveraging the Salesforce Marketing Cloud platform or similar email automation platforms

Desired:

• Knowledge and exposure to NFP environments is advantageous but not essential.

At Leukaemia Foundation we offer:

• Salary including generous salary packaging up to $15,900
• Salary packaging meal and entertainment card $2,650
• Ongoing training and development
• A collaborative, innovative and supportive team culture
• Social and well-being activities
• Paid Parental Leave
• Employee Assistance Program

To Apply:

If you're interested in this exciting role, please send through a one-page cover letter addressing the essential requirements of the role and your CV in PDF via the apply button on Seek or through the Leukaemia Foundation website. If you are seeking a copy of the job description, please email recruitment@leukaemia.org.au.

CLOSING DATE FOR APPLICATIONS: COB 11 April 2025

Don't delay - apply today! We will be shortlisting and interviewing as we receive applications and may appoint the right candidate ahead of the closing date.

The successful applicant will be required to undergo reference, police and VEVO checks as part of the selection process. In line with state and territory directives, Leukaemia Foundation may request COVID vaccination certificates or medical contraindication certificates as a condition of employment. Leukaemia Foundation is committed to building an inclusive and diverse workforce that continues to reflect the community we support. We strongly encourage people from all cultural and linguistically diverse backgrounds to apply, including Aboriginal and Torres Strait Islander people.